We will provide face mask samples to customers, starting a conversation about our skincare and how masking can fit into their skincare routine alongside our fresh cleansers, facial oils, toners, and moisturizers. Because masks have so many different benefits—they can be brightening, cleansing, exfoliating and moisturizing, sometimes all at once!—they are a great addition to anyone's skincare routine, and we love expertly suggesting the right option for customers. National Face Mask Day allows us to spread our love for masking and to get our customers to try out our fresh skincare if they haven't already.