“30 years of incredible prints are being brought to life by our in-house print designers, we’re revitalizing some of the great classics and reinventing prints that feel fresh, joyous, and relevant to today.” Anthony Cuthbertson, Global Creative Director, Ted Baker.
Our new campaign –Springtime Spirit –celebrates the best of British, capturing an upbeat optimism and celebrating the everyday essence of British life. Reinvigorating prints as the heartland of the brand, motifs such as apple-seeds and appliqué magnolia flowers play out across the collections. Our hero print is a uniquely British take on Toile de Jouy and captures the diverse landscape from the Angel of the North to Kew Gardens and everything in between.
The campaign images encapsulate the freedom of being back out in the world unrestricted and spending more time in the less ordinary corners of everyday life. Mood-boosting blue skies anchor signature Ted Baker prints which cater to the shared sense of new-found optimism for a postpandemic world.
SS22 is a celebration of Britishness, joyfulness, whimsicality and irreverence –everything that Ted Baker stands for. See the campaign live online, in-store at The Bellevue Collection, and on social media now.