A single beat starts it all. That desire to live with every ounce of your being. The drive to pursue what moves you. Some call it euphoria, others call it a state of mind .We call it pulse. Everyone has it, but only a few truly feel it. FEEL THE PULSE. Ray-Ban Pulse is all about unabashed self-expression, a willingness to live in full color. Because authenticity also means having the confidence to reinvent yourself, and these styles mark the start of a whole new Ray-Ban. Find your style and #FeelthePulse