BOSS XP
BOSS
Fashion
Shopping
BOSS XP — next-generation loyalty experience — just launched in the U.S.
Join to unlock personalized rewards, exclusive experiences, and collectible digital tokens, all designed to elevate your shopping experience in-store and online.
Getting started is simple:
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Create your HUGO BOSS account in-store or online.
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Opt-in to receive marketing communications — without this, members won’t receive XP emails or enjoy many program benefits.
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Download the HUGO BOSS App to access the full XP experience. Tokens can only be earned or redeemed through the app.
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Enable push notifications in the app to receive updates on rewards, offers, and exclusive experiences.
Be among the first to experience the future of loyalty — BOSS XP is here.
Sep 9-Dec 31 2025